Focus On What’s Controllable - Taking the Hire Road with Jeremy Reymer and Max Farrell

In this episode of Taking The Hire Road, Jeremy Reymer, Founder of DriverReach, is joined by Max Farrell, Co-founder and CEO of WorkHound, a valued industry friend and partner. WorkHound is dedicated to amplifying the voices of frontline workers through a real-time anonymous feedback platform, offering a platform for candid communication and valuable insights. The trucking industry has long grappled with high turnover rates, with drivers often experiencing a rollercoaster of job satisfaction throughout the week, as Farrell aptly describes, "happy in the beginning of the week, get fed up in the middle and quit in the end and have a job somewhere else." Traditionally, drivers have had limited opportunities to provide feedback, typically through annual surveys or exit interviews, which are either too late or too slow to be effective. WorkHound has stepped in to bridge this gap, shedding light on the challenges faced by truck drivers and other frontline workers in real-time. This proactive approach enables companies to gain deeper insights into and address issues within their businesses. Workers can submit feedback to their employers anonymously, and companies can take swift action based on these insights, thereby strengthening their operations. In the past year, WorkHound played a role in helping companies retain 12,000 workers. Farrell highlights that this feedback can be invaluable, not only in terms of retaining employees but also in making them more efficient. Maximizing efficiency can enable businesses to achieve more with fewer resources. Identifying areas of weakness within an organization and leveraging feedback to understand how to create efficiencies is essential for maintaining competitiveness in the market. While companies can't control the external market forces, they do have the power to make internal changes that positively impact their operations. This involves addressing factors that may hinder driver productivity, such as maintenance issues, equipment specifications, communication delays between driver managers and drivers, and other potential obstacles. Companies must avoid having blind spots within their operations. Hearing directly from drivers in an anonymous setting can help company leadership verify whether the issues perceived within their organization align with the reality experienced by their managers. Farrell explains, "What we’ve built is ways companies can do one-way or even two-way anonymous chats back and forth to address the issue with somebody on their team so that they can get to the bottom of something." Establishing a robust feedback loop offers companies visibility into their performance, allowing them to take corrective actions if needed. This is crucial because when employees feel their company isn't doing enough for them, they may explore other options, including unionization or seeking alternative employment. "I’m all for people having a voice, and if people feel left behind, they need to take care of themselves however they can. Companies do have the ability to do something about this," Farrell emphasizes. Leveraging WorkHound enables companies to continuously monitor employee satisfaction in real time within an environment of open and honest communication. Data-driven insights empower companies to take prompt and effective action to enhance their operations. 


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