4 Ways an ATS Helps Build CDL Driver Relationships During the Recruiting Process

Today’s CDL driver recruiters are constantly on the lookout for anything that will help take the driver recruiting process to the next level. Because there is such a drastic shortage of CDL drivers, it’s up to recruiters to find, attract, and retain the best talent before competitors do. Many CDL driver recruiters are turning to Applicant Tracking Systems (ATS) to help facilitate this process and differentiate themselves from the competition. 

What is an Applicant Tracking System?

ATS platforms are now a staple in the modern recruiting process across multiple industries. An ATS tracks the entire lifecycle of an applicant from the moment they first engage with a company through the entire application and recruiting process – including when they are on the job and engaging as an employee.

ATS platforms give recruiters insight into every single part of this process and allow them to identify places of improvement and/or opportunity. Because these platforms put a strong emphasis on processes during recruiting, drivers ultimately reap the benefits of a streamlined, easy-to-follow, driver-focused recruiting experience.

How an ATS helps build stronger driver relationships

Thanks to innovative digital advances like candidate relationship management (CRM) systems, artificial intelligence (AI), and ATS platforms, driver recruiters can finally break into the 21st century and provide drivers with the kind of recruiting experience they’re looking for. Instead of slow-moving processes, paper-based analytics tracking, and generic phone calls here and there, recruiters can deliver personalized, focused recruiting experiences.

Leading ATS platforms can help your recruiting team build stronger CDL driver relationships by:

1. Creating a seamless applicant experience.

For too long, CDL drivers have been stuck with outdated recruiting processes that, quite simply, have turned many potential drivers away from the CDL career path. An ATS not only brings structure and purpose back into the driver recruiting experience, but it also shows drivers that recruiters actually care about their time and their schedules. It’s this recognition that builds strong, long-lasting driver/recruiter relationships.  

2. Giving recruiters deeper insight into the applicant lifecycle. 

As recruiters from any industry can tell you, it’s not easy to manage multiple applicants from multiple channels at multiple points of the applicant lifecycle. There are tons of moving data points and an incredible amount of organization involved which can make it easy for drivers to get lost in the cycle. With an ATS, recruiters can immediately know where a particular driver is in the process, their background, and the necessary next steps for moving them forward.

3. Enabling drivers to engage with recruiters the way they prefer.  

The modern recruiting experience has moved well beyond online intake forms and phone call follow-ups. Today, drivers expect to engage with recruiters across multiple channels – email, text, video calls, social media, and more. With an ATS, recruiters can use all of these channels to connect and engage with both potential drivers and current employees. Additionally, an ATS stores all of this information in driver profiles, making it easy to see exactly what channel of communication an individual driver prefers.

4. Allowing recruiting teams to track metrics for better decision making.

Traditionally, recruiting decisions and strategy are made with ‘gut feeling’ or ‘this is how we’ve always done it’ mentality. This is because so much of recruiting is done over the phone or face to-to-face, and it’s hard to associate hard metrics to these interactions. With an ATS, recruiters can keep tabs on every single interaction, including metrics or next steps, to make decision-making and strategic planning easier.  

Get started with ATS-powered recruiting today

Introducing new software solutions to your team (and your drivers) can be daunting. With DriverReach, it doesn’t have to be. DriverReach is the only full-service ATS platform that is specifically built for the CDL recruiting industry and the unique issues CDL driver recruiters face. You can learn more about DriverReach and get started today here.

Stay up to date on CDL trucking trends! Be sure to check out the DriverReach blog or follow us on LinkedIn for other relevant articles and head over to our webinars page for an up-to-date list of upcoming events and on-demand recordings.

Interested in seeing DriverReach’s modern Recruiting Management System in action? Request a demo!


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